Privacy Policy

1. Introduction

AlphaTest ("we," "us," or "our"), operated by Algomix Limited, is committed to protecting the privacy and safety of our young learners and their families. This Privacy Policy explains how we collect, use, and protect information when you use our 11+ preparation platform and educational services.

Our platform is designed specifically for children preparing for 11+ exams in the UK. We comply with all applicable UK data protection laws, including the UK GDPR, Data Protection Act 2018, and the Children's Code (Age Appropriate Design Code).

2. Information We Collect

2.1 Child Account Information

• Child's first name (for personalisation)
• Age/year group (for age-appropriate content)
• Learning preferences and progress data
• Practice session results and achievements
• AI tutor interaction data (for educational improvement)

2.2 Parent/Guardian Information

• Name and email address (for account management)
• Payment information (processed securely by Stripe)
• Communication preferences
• Child's progress reports (when requested)

2.3 Technical Information

• Device type and operating system (for compatibility)
• Usage patterns (for educational analytics)
• Session duration and frequency
• Technical performance data (for service improvement)

3. How We Use Information

We use collected information solely for educational purposes and service delivery:

• Personalised Learning: Adapt content difficulty and style to each child's needs
• Progress Tracking: Monitor learning achievements and identify areas for improvement
• AI Tutoring: Provide intelligent, contextual help and encouragement
• Parent Reports: Generate progress summaries for parents/guardians
• Service Improvement: Enhance our educational algorithms and content
• Safety: Ensure age-appropriate content and safe interactions

4. Legal Basis for Processing

Under UK GDPR, we process personal data based on:

• Contract: To provide educational services as agreed
• Legitimate Interest: To improve educational outcomes and platform safety
• Parental Consent: For children under 13, with clear parental permission
• Legal Obligation: To comply with UK education and data protection laws

5. Data Sharing and Disclosure

We never sell or rent personal data. We only share information in these limited circumstances:

• Payment Processing: Stripe (PCI DSS compliant) for secure transactions
• Cloud Services: AWS UK region for secure data storage
• Legal Requirements: When required by UK law or court order
• Safety: To protect children from harm or abuse

6. Data Security

We implement robust security measures to protect children's data:

• End-to-end encryption for all data transmission
• Secure, encrypted storage in UK-based servers
• Regular security audits and penetration testing
• Staff background checks and data protection training
• Limited access controls with audit logging
• Regular automated backups with encryption

7. Data Retention

• Active Accounts: Data retained while account is active
• Inactive Accounts: Deleted after 2 years of inactivity
• Deletion Requests: Processed within 30 days
• Legal Requirements: Some data may be retained longer if required by law
• Anonymized Analytics: Non-identifiable usage patterns may be retained for educational research

8. Children's Rights Under UK Law

Children and their parents/guardians have the following rights:

• Access: Request a copy of all personal data we hold
• Correction: Update or correct inaccurate information
• Deletion: Request removal of personal data ("right to be forgotten")
• Restriction: Limit how we process personal data
• Portability: Receive data in a portable format
• Objection: Object to processing based on legitimate interests
• Withdraw Consent: Remove consent at any time

9. Parental Controls and Involvement

Parents and guardians have full control over their child's account:

• Review and manage all personal data
• Set learning time limits and schedules
• Receive regular progress reports
• Control communication preferences
• Delete the account at any time
• Access child-friendly privacy settings

10. Cookies and Tracking

We use minimal, child-safe cookies:

• Essential Cookies: For login and security (always active)
• Learning Cookies: To remember progress and preferences
• No Advertising: We never use tracking cookies for advertising
• No Third-Party Tracking: No social media or analytics tracking

11. Third-Party Links

Our platform may contain links to educational resources. We carefully vet all external links for child safety, but parents should review external sites' privacy policies.

12. Changes to This Policy

We may update this Privacy Policy to reflect changes in law or our practices. We will:

• Notify parents by email of significant changes
• Provide 30 days' notice before changes take effect
• Seek new consent where required by law
• Maintain previous versions for reference

13. Contact Information

14. Child Safety Commitment